Stella McCartney just launched her latest must-have—the Stella Ryder bag, a vegan “it” bag that combines luxury with ethics. The star of her new campaign? Not only Sarah Snook, the Australian actress famed for her role as Shiv Roy in “Succession” and her recent performance on the London stage. In this stunning campaign, Snook poses alongside horses, a constant McCartney muse, embodying the bag’s elegantly curved silhouette—a nod to the animal’s grace.
The Stella Ryder bag made a jaw-dropping debut at McCartney’s Summer 2025 Paris show, spotted on the shoulders of Natalie Portman, Greta Gerwig, and Natalia Vodianova. This bag isn’t just stylish; it’s crafted from sustainable materials, including recycled and grape-based leather alternatives, made to mimic the nape of a horse’s neck.
McCartney’s stance against animal cruelty is unwavering. With over 1 billion animals slaughtered each year for leather, her brand continues to lead the way in ethical fashion. Since 2001, McCartney has proven that luxury can be both desirable and cruelty-free—and the Ryder bag takes this vision to a whole new level.
