SS20′ COIL 50/1000, the sixth collection from Copenhagen designer Tobias Birk Nielsen, comes under this brand’s pseudonym ISO.POETISM. This collection has a clear influence of streetwear and outerwear alongside the robotic side of the fashion industry as the designer points out.
“The collection displays a modest note to the persistent and repetitive robotic side of the fashion industry, where the seasonal aspect is leaving little space for creative discourses, as the auto-system of seasonal presentations is dictating the speed.“Tobias Birk Nielsen
Tobias Birk Nielsen speaks in this collection about how hard it is nowadays as a designer to leave some space for creativity when we as consumers are overwhelmed by massive production and shopping habits. This “love-and-hate relationship” between designers and consumer habits that force them to stick to the commercial way rather than designing in a more creative way in order to be relevant and to keep an income.
“This dogma has to be highly integrated into all designer’s mindset while continuously giving lust for pausing, stepping out and truly create.“Tobias Birk Nielsen
The video attached at the end of this article speaks of the designer’s struggles in life, who has been affected by several illnesses that have played a dominant role for years in his private life, with many problems to overcome on a daily basis. Therefore, this campaign aims to give hope, reliance and strength to everyone and especially those who are struggling with any kind of problem.
Aesthetically speaking, this collection is very pleasing because of the color palette used, very soft and monochromatic colors strengthened by the combination of pieces and garments: from a wide range of hats to vests, bags, oversized coats with oversized pockets, graphic tees, military-inspired coats and always adding texture and layering.
DIRECTOR: ADAM BENJAMIN MIKKELSEN
PRODUCER: SEBASTIAN BRAAE
DOP: SUNE BANG INGEMAN
SOUND DESIGN: TOBIAS LUKASSEN
FIRST AC: CHRISTIAN LIGHTBODY
MODEL: VIKTOR THOMSEN
GAFFER: MICHAEL ERIK BRINK
CGI ARTIST: MICHAEL C. MADSEN
PHOTOGRAPHY: ILLA BONANY
MODEL: HASSAN HASSAN & OSCAR WADSAGER
ASSISTING: UGNE TUSAITE, LARA WARSON & NICOLAI NEJLAND