Back in April of this year, SHOOP (@shoopclothing) announced that a collaboration with NEW ROCK was coming for the FW22 season. Now, the collaboration will arrive on October 08, and to announce the arrival of the collection, SHOOP presents a campaign photographed by visual artist Geray Mena featuring the 3 archival NEW ROCK models reinterpreted by the Spanish-Japanese brand: M-IMPACT, M-WALL and M-MET.
SHOOP X NEW ROCK
Photographer & Creative Director: Geray Mena @geraymena
Assistant: Philippe Rodrigues @_philippe_rodrigues_
Lightning: Diego Perez @diegopdelacruz
Set: Evangelina Julia @evangelinajulia_
Assistant set: Sara Miguel @saraxnz