Pucci unveils its printed puffer jackets in a dazzling double vision campaign. Under the artistic direction of Camille Miceli, model Lennon Sorrenti appears alongside her own reflection, generating a striking visual dialogue that enhances the house’s iconic spirit of escapism. Both her silhouette and the all-over Marmo, Labirinto and Orchidee motifs are mirrored through the sleek set design. The images, along with the videos, become a highly visual articulation of colour, surface and shape – symmetrical, sinuous, seductive.
Each frame translates Pucci’s print language into a powerful winter attitude. “As temperatures drop, Pucci rises to the occasion,” says Camille Miceli. “These pieces deliver warmth with an unmistakably Pucci point of view: energetic, graphic and full of life.”
Photographed by Johnny Dufort and styled by Jacob K, the campaign captures the optical allure of Pucci, now in winter mode.
