Phoebe Philo recently announced the launch of a brand that will bear her name. The LVMH group, her home for all the years she spent as head of Céline, has already made an investment in this project.
Beginning her career as an assistant to Stella McCartney, Phoebe Philo ended up leaving her mark on the world of fashion by becoming the creative director of Chloé and Céline. In 2017, she suddenly and unexpectedly decided to abandon her duties and move away from the world of fashion, but even after several years of absence, her collections and unique view continued to be a reference, partly because different designers who worked under her direction kept her legacy, like Daniel Lee of Bottega Veneta. She was perhaps one of the most missed creatives ever since she retired from the fashion scene.
Few designers have had such a remarkable impact on the history of fashion in the 21st century. Phoebe Philo was able to turn firms like Chloé and Céline into coveted brands, during the years she was in charge, even in difficult times. It is worth remembering that Phoebe Philo’s Céline was born in the midst of the economic crisis after 2008, and her strategy revolved around eliminating the excesses of fashion and creating a new minimalism. Starting a new business right now, as the industry struggles to re-establish itself after a pandemic, sounds like a challenge similar to the one she faced at that time.
Reportedly she will be the majority owner of her own clothing and accessories label, while her former employer LVMH will have a minority stake. “I have had a very constructive and creative working relationship with LVMH for many years. So it is a natural progression for us to reconnect on this new project. I have greatly appreciated discussing new ideas with Bernard Arnault and Delphine Arnault and I am delighted to be embarking on this adventure with their support” said Philo.
On the other hand, Bernard Arnault, LVMH chairman, has made his own statement, calling her one of the most talented designers of our time. “We have known and appreciated her for a long time. Phoebe contributed to the success of the group through her magnificent creations for several years. With this in mind, I am very happy to partner with Phoebe on her entrepreneurial adventure and wish her great success”
Despite the fact that the news has become internationally relevant, few details are known about the new brand. Hence, several speculations have arisen around Phoebe’s future. One of the main rumors is that the headquarters will be in London, the designer’s place of residence.
In a statement shared with The Business of Fashion, the designer said: “Being in my studio and making once again has been both exciting and incredibly fulfilling. I am very much looking forward to being back in touch with my audience and people everywhere.”
“To be independent, to govern and experiment on my own terms is hugely significant to me.”