Emerging filmmaker Paris Brosnan made a short film now released to mark the decade-long partnership between Clarins and FEED, who in 2011 joined forces to help deliver high-quality, nutritious food into the hands of children around the world.
Paris Brosnan traveled to Sri Lanka with Lauren Bush Lauren and Christian Courtin-Clarins in 2019, to witness and document Clarins & FEED work. Brosnan, the 20-year-old son of actor and producer Pierce Brosnan and filmmaker and journalist Keely Shaye Brosnan, proclaimed a FEED ambassador after his visit to the country. He talked about the impact the trip had on him:
“Traveling to Sri Lanka was an eye-opening experience,” “I was drawn to Clarins and FEED’s mission to help solve childhood hunger through school feeding. This school meals program gives children a sense of belonging, community, and an education. A little goes a long way—collectively, small actions can make a life changing difference for those who need it most.”
Through Brosnan’s film, Clarins and FEED hope to further raise awareness about how, a meal at a time, a measurable difference was (and can further be made) in the lives of the children reached by the program. People can really help end childhood hunger and make the world a better place for present and future generations.
Since 2011, Clarins, a social impact-driven brand founded by Lauren Bush Lauren, has supported the ongoing work being done by FEED, helping fund more than 36 million school meals by the end of 2021.
FEED works with giving partners on the ground to deliver meals to kids. The domestic giving partner for the program is No Kid Hungry (NKH) and their international partner is the U.N. World Food Programme (WFP). Especially last year, with schools closed globally due to the pandemic, these partners had to make an extra-effort to ensure that children were still getting access to the free meals they usually have in school.
A feeding programme is a powerful way to better engage vulnerable children in education and to help them thrive. Research shows that when children are given school meals, attendance doubles and academic performance greatly improves. An entire year of meals and schooling can change a life.
Each spring and fall, to fund their efforts, Clarins organizes the “Gift with Purpose” FEED promotions. Their guests at Macy’s, Nordstrom, Saks, Bloomingdales, and clarinsusa.com can purchase a cosmetics tote bag or pouch featuring the FEED logo and the number that indicates how many school meals for kids has their purchase helped provide. (inside there are trial-size products as a thank-you token).
“The number we put on every FEED bag or accessory connects customers with the cause in a tangible and shareable way,” says Bush Lauren. “Each meal we are able to help provide truly makes a difference to the child who receives it—for some, it may be the only meal they receive all day—and an entire school year of consistent meals can truly change a life.”
This year, tapping into the prestige of the beauty brand’s global reach and influence, they are also launching a social media campaign in which Clarins will donate the funds for 10 school meals for every social media post featuring a throwback school photo, tagging #ClarinsxFEED, @clarinsUSA, and @feed, to drive more awareness to the importance of school meals. It began September 24, 2021, in honor of the 10-year partnership and Hunger Action Month, and it will last for one week (up to $10,000).