Luxury fashion brand Palm Angels opened its first store in Seoul, South Korea. The two-story location, situated in one of the city’s primary luxury shopping districts at the Forward Global Fashion building, features an aesthetic that blends the brand’s Italian roots with LA skater culture. The store boasts pink concrete walls, whitened cedar wood, pink calacatta marble, and stainless steel racks. Palm Angels’ internal architectural team, in collaboration with founder/creative director Francesco Ragazzi, developed the eclectic layout of the space to reflect the brand’s unique stylings. To celebrate the opening of the new location, the boutique has released an exclusive capsule collection. The brand hopes the Seoul store will be a significant milestone in its growing network of stores worldwide.
