The Italian luxury fashion brand Moncler is celebrating its 70th anniversary with a vibrant display of archived images on towers in Chengdu, China. The towers illuminating the exhibition are in the Tianfu International Financial Center, a complex consisting of 11 buildings in Chengdu. The towers are situated in the centre of the surrounding area and are elevated and visible.
The visuals showcased on the towers consisted of apparel from previous campaigns throughout the brand’s multiple decades of existence. This includes their 2020 campaign, “The Space,” which features floral-graphic printed gowns presented by Richard Quinn in his fashion show week. It even includes photos of Moncler’s monumental 1968 “The Games” campaign. For this campaign, apparel curated by Moncler was worn by members of the renowned French downhill team at the 1968 winter Olympic games in Grenoble.
Although Moncler commenced as a down jacket boutique in 1952, it has become monumentally acknowledged and maintained its remarkable presence in its 70-year reign of fashion, creating unique and exclusive collections alongside accessories.
Read more about Moncler’s 70th anniversary on their website!