It has just been a year since Giorgio Armani announced his fashion show would be held behind closed doors, with no press nor guests among the public, due to the increase in confirmed cases of coronavirus in Italy. 365 days in which the world seems to have changed (maybe forever), while we have seen how our realities were radically transformed due to the pandemic, which has caused a health crisis that is still hitting the world. Fashion has managed to make creativity, hard work, and tireless efforts to connect with its audience in a closer way than ever before, its best allies, proving to have a team of professionals who have nothing to stop them from pursuing their passion.
Today, Milan Fashion Week kicks off its Fall/Winter 2021 edition, picking up the baton (almost overlapping) of London Fashion Week. And there is much news we are happy to hear as spectators. Held in its vast majority in digital form (with some exceptions, in which reduced capacity and sanitary measures will be guaranteed), this edition takes as its epicenter the website of the great appointment with Italian fashion, where we find a very interesting section under the name of “Emerging Designer Hub”, which was inaugurated by six young Italian brands yesterday, whose philosophy is based on sustainability, one of the fundamental values of the Camera Nazionale Della Moda Italiana. We must highlight the proposals presented by Froy, inspired by survival, reconstruction, and communication of one’s own identity (with an initial plea in favor of mental health); the outstanding campaign created by Gin Salemò, in a maritime atmosphere where duality constitutes one of the main leitmotifs; and Traffico’s high-heeled shoes, in which ambiguity meets the historical references and modernity that young generations demand.
The social vindication and promotion of talent in all its forms is evident from early morning today, with the section “Black Lives Matter in Italian Fashion”, in which five designers participate in a collective show that demonstrates that fashion is a form of expression linked to the events that happen in the world. Frida-Kiza, Gisèle Claudia Ntsama, Joy Meribe, Karim Daoudi, and Mokoudo (this one unveils one of the best collections seen throughout the day) are the stars of this show. After the presentations of Amato Daniele, Furla, or Les Copains, among many others, it’s Missoni time, presenting one of the best fashion films (more similar to a video clip) that we have seen in recent weeks. Inspired by joy and optimism, the Italian Maison runs towards a hopeful future. Models walk through a bowling alley and pose in a huge classroom.
“A new minimalism is emerging,” said Alberta Ferretti, one of today’s leading brands. And they were not deceiving us, since the fashion house has shown to combine the best of elegance and sophistication by taking advantage of the options that black confers in interesting looks, with bright notes and a color palette in which blues, greens and browns coexist with absolute coherence. The final look, worn by model Miriam Sánchez, perfectly captures the identity of their Fall/Winter 2021 collection.
Fendi’s show was a must-see today. This was the first ready-to-wear collection created by Kim Jones at the head of the Maison, after his debut at Haute Couture. Maintaining his predilection for transparent labyrinths, full of ruins symbol of maximum respect for the fashion house’s legacy, the new creative director opts for a proposal designed to be sold, as he recognized. Models walk (much faster than in his previous show) the catwalk in a collection that we can visualize being worn on the street. Fashion away from unreal worlds where functionality is a priority.
Light bulbs guide the path of Nº 21 towards the post-pandemic era, Fabio Quarantana wraps us in garments that become a second skin in an interesting proposal in terms of structures, Alessandro Enriquez invites us to be part of a colorful universe in which youth culture and elegance converge, and Giuseppe Buccinnà proves to have paid attention to younger generations’ demands in a fantastic collection.