Have you ever wondered about how healthy could it be to eat at a fast-food restaurant? Or at least how to eat fast food and burn all the calories to keep in shape? Well, McDonald’s China has the solution for this problem.
As a reaction to the association of the fast-food chain with unhealthy diets, McDonald’s China has decided to implement bike sits in some of their restaurants that allow the diners to pedal while eating. These are single seats usually facing a wall with a seat with pedals and an attached chest level table to place your food.
You have probably come across the video that went viral TikTok with more than 32 million views and thousands of comments showing how people use these special seats. There are very varied opinions about this action that the most famous fast-food company has taken to improve their image trying to move away from the unhealthy diet topic, but the truth is that it is a clever move that has already conquered TikTok and spread across the whole world.
This action can be seen from a lot of perspectives and people can have different opinions about it, but it is undeniable that this is a super creative idea that allows the brand to progress and a great publicity move at the same time.
