Upon recent happenings in Nigeria, a lot of brands and creatives have taken to their multiple accounts to recognize and proffer support in whatever forms necessary.
From the uprising of the #ENDSARS movement and public disrespect of civil human rights, the inception and making of a collection that is duly inspired by time consciousness could not have been better.
We had a chat with the Creative Head of this Artisanal brand, and he took us on a nostalgic time machine as they sought to evoke emotions on the intricacies of time and how if managed, can be of great advantage to us humans.
THE A STITCH IN TIME COLLECTION .
I have always been inspired by my grandmother’s love and lifestyle towards the significance of time. She attached so much intent to the values that came with time, and how important it was for things to be done before, or at the exact time. Procrastination was the villain in her story, and of course the heroes/heroine were the success stories that came with getting things done as at when due”. The Creative Head tells us.
From the above, he gave us a run through of his spending an enormous time of his childhood and teenage years with his grandmother hugely influenced him and invariably, the A Stitch in Time Collection.
“Because I spent so much time with her, the culture was unconsciously imbibed in me. To this, I would forever be grateful. Those very memorable years with her have purposed me and my team to build a brand that values the essence of consciousness, whilst also keeping intact the values of production”, he goes on to say.
“In respect to that end, and to the very end of nurtured growth for this collection, we at Maliko decided to generously explore the intricacies of time management, waste management, people culture, and conscious living.
Haven fully explored the merits that comes with “more now’s” and “less later’s” especially in relation to the current situations of every individuals, we went all out – whilst also upholding our brand values and mission, to using materials that represented a piece of individual struggles when it came to time and its management.
Materials, Techniques and their Representation
Each strand of yarn and leather are a representation of the problems and trouble that comes with singularity, procrastination and last minute workings.
To each problem, is a solution. Our weaving, embroidery, and crocheting techniques are a representation of how solution could be proffered, with the right amount of management and togetherness.
Structures are one of our greatest strengths. Our structured heels were inspired by shapes and forms as seen in artists like Simon Bodeturner, Asaonze, and the Nurceramics.
The colours of this collection were inspired by trends. We used different artisanal techniques fused with contemporary designs and trendy colours as a means of connecting time, and as a medium of relevance.
The “A Stitch in Time” collection kept clean to our values. All products were Handmade, Hand-woven, Hand-crocheted, and by every means, Artisanal. They were coupled and finalized by our local artisans here in Nigeria.
Credits.
Brand Instagram: Malikostudios
Creative Director: Ebuka Omaliko.
Photographer: Aremu Oluwatobi.
Models: Forever Talent Models Management; Success Ohiri & Ediong Amy
Styling Assistant: Hassan Abiodun.
Collection Story: Elvis Kachi
