The British Fashion Council (BFC) just announced the provisional schedule for London Fashion Week (LFW) for September 2020. The gender-neutral fashion week will take place from Thursday 17th to Tuesday 22nd of this September and it will include digital activations on www.londonfashionweek.co.uk and physical events, adhering to Government guidelines on social distancing.
The event will host over 80 designers including 40 womenswear, 15 menswear, 20 menswear and womenswear and 5 accessories brands. There will be a total of 50 digital only activations, 21 physical and digital, 7 physical only and 3 designers who will activate through a physical evening event only. The digital platform will continue to serve as the Official Digital Hub and will be freely accessible to everyone, industry professionals and global fashion consumers alike. The platform will host exclusive multimedia content from designers and brand partners, enabling collaboration and bringing together fashion, culture and technology.
LFW September 2020 will kick off with Burberry, hosting a Livestream on Thursday 17th September.
Brands showing with both a digital and physical presence are Bethany Williams, Bora Aksu, Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, Emilio de la Morena, ERDEM, Eudon Choi, Fashion East, Halpern, Kaushik Velendra, Mark Fast, Molly Goddard, Osman, Paul Costelloe, PREEN by Thornton Bregazzi, PRONOUNCE, Temperley London, TOGA and Victoria Beckham.
Physical events this season will include a hybrid of appointments, exhibitions, presentations, and socially distanced catwalk shows. Internationally celebrated brands Eudon Choi, Molly Goddard and Victoria Beckham will return to the schedule with salon shows/presentations while brands including Christopher Kane, David Koma, Edeline Lee, Emilia Wickstead, ERDEM, Halpern, Margaret Howell, Paul Costelloe, PREEN by Thornton Bregazzi, ROKSANDA, Sharon Wauchob, Simone Rocha, Supriya Lele, Temperley London and TOGA will present their new collections by invitation-only appointments. Bora Aksu, Mark Fast and PRONOUNCE will be hosting socially distanced catwalk shows. Bethany Williams, Emilio de la Morena, paria /FARZANEH, Osman, University of Westminster MA Menswear are also planning physical activations on-schedule. Agne Kuzmickaite, Cyberdog X Kappa, Ingrid Kraftchenko and Kaushik Velendra, will activate through physical evening events.
Designers with a digital only presence include 16ARLINGTON, 1×1 Studio, 8ON8, ACCIDENTAL CUTTING, ART SCHOOL, BIANCA SAUNDERS, Burberry, Charlotte Knowles, Choose Love, CONSTANÇA ENTRUDO, DANSHAN, Edward Crutchley, EFTYCHIA, Feng Chen Wang, FYODOR GOLAN, Hill & Friends, Hillier Bartley, Jamie Wei Huang, JORDANLUCA, JW Anderson, KIKIITO, Liam Hodges, Luna Del Pinal, Lupe Gajardo, L.Y.P.H., Marques’ Almeida, MARRKNULL, Matty Bovan, MAXXIJ, Misa Harada, Natasha Zinko x DUOLtd X G-Shock, NAYAL, On|Off Presents…, palmer//harding, Per Götesson, Phoebe English, QASIMI, RÆBURN, Richard Malone, Richard Quinn, RIXO, Robyn Lynch, SONIA CARRASACO, Stephen Jones Millinery, Susan Fang, Typical Freaks, Vinti Andrews, Vivienne Westwood and Xander Zhou.