Fashion house Loewe unveils an innovative pixelated capsule collection at its Spring 2023 runway show. Standout pieces include a hoodie, trousers, t-shirts, denim jackets, miniskirts, and a puzzle bag, all featuring a trompe l’oeil pixelated aesthetic that has captured attention on social media, particularly Instagram.
Loewe’s creative director, Jonathan Anderson, explains that the pixelated elements serve as visual glitches, disrupting the collection’s focus on natural shapes. Celebrities like Marc Jacobs and his husband were seen wearing the hoodies during the designer’s 60th birthday celebration.
The capsule collection, priced from $590 to $3400, is now available in Loewe boutiques and on Loewe.com. The packaging for this line also showcases a pixelated aesthetic, reminiscent of classic video game shapes.
