A Vibrant Journey into Skateboarding Culture
Chinese sportswear innovator Li-Ning and professional skateboarder Erik Ellington introduce an engaging photo exhibition, “DIFFERENT TIMES,” during Paris Fashion Week. Captured by Lukas Gansterer, the exhibition provides an immersive journey into the lives of skateboarders Erik Ellington, Zach Allen, Davey Sayles, and Tinga Johnson, bringing to light the genuine coolness and appeal of Li-Ning Skate to the global market.
The Evolution of Li-Ning’s Skateboarding Venture
“Different Times” is a notable milestone in Li-Ning’s venture into the skateboarding realm and its ongoing collaboration with Erik Ellington. The collection of images by Lukas Gansterer depict the exhilarating escapades of his world-traveling subjects. From skateboarding in NYC to attending fashion shows in Florence, Gansterer captures the raw vitality of these experiences, which peaks at Zach’s Pro Party in LA. Through a deftly curated set of vibrant images, Gansterer transports viewers into the essence of these journeys.
Enhancing the Experience with Dynamic Visuals
Jake Barber adds a dynamic layer to the exhibition with a captivating skate video – a six-minute montage of various trips played in a loop for four hours. This addition breathes motion into Gansterer’s static work, further immersing attendees in the vibrant skate culture.
A Celebration of Skateboarding and Community
The carefully curated exhibition space resonates with the pulsating energy of the skateboarding culture, celebrating Erik Ellington and his community. Besides the evocative collection of images, the event features customized show merchandise and exclusive access to Erik Ellington’s signature model, in collaboration with Li-Ning. The “Different Times” exhibition thus stands as a testament to the exciting confluence of fashion and skateboarding.