Children and families are invited to dive into boundless possibilities within a unique space brimming with fun and discovery.
H2: LEGO® Fun Festival Unfurls It’s Magic
Today, at Taikoo Li Qiantan in Shanghai, the curtains were raised for the LEGO® Fun Festival – a thoughtfully designed play haven incorporating an array of cultures and art forms. Teaming up with multiple artists, the event shapes an unmatched space teeming with playful spirit and exploration, realized through space creation, interactive installations, and collective art crafting.
The festival includes an outdoor football space and an indoor playground, emphasizing on six key themes – football, nature, ocean, racing, music, and art. This event sets the stage for children and families to immerse themselves in an unrestrained play experience, unlocking infinite possibilities.
H2: “Play Unstoppable”: Shattering Gender Barriers
In addition, LEGO®’s global initiative, “Play Unstoppable,” was launched simultaneously. This venture encourages girls to break through the gender barriers in play and unleash their boundless potential. To exemplify the incredible achievements girls can reach when given more opportunities to compete and strive unrestrictedly, the project has invited Zhao Lina, the former main goalkeeper of China’s national women’s football team, to serve as the experience director.
LEGO® and Partners Enhancing Childhood Through Play
LEGO® will join hands with the Narada Charity Foundation and Guangzhou Aixiaoya Charity Development Center to expand the “Lele Box Child Care Program” nationwide. This year, the partnership will reach out to 1,000 girls in Chongqing, Yunnan, and Henan, nurturing their holistic development through play.
H2: LEGO Fun Festival Details
Location: East Lawn and RE: charge Rejuvenation Space, Qiantan Taikoo Li Central Park, No. 500 Dongyu Road, Pudong New Area, Shanghai Dates: From July 8th to July 27th