A Global Tour with Lacoste’s Iconic Crocodile
One would be hard-pressed to find a crocodile emblem as widely recognized as the one representing Lacoste, the iconic French label, for almost nine decades. To commemorate this remarkable milestone, the brand has embarked on a global journey through an evocative anniversary campaign, venturing from Brazil to South Korea. The goal? To narrate the intriguing stories of eight distinct subcultures that continue to echo the brand’s heartbeat worldwide.
Connecting Communities through Style and Cinematography
This dynamic campaign spotlights and connects these unique communities through the enchanting lens of style and film. Each subculture is captured in its own significant locations and contexts, painting an authentic picture of its unique realities.
The campaign highlights the intriguing contrasts and unexpected parallels among these ‘Impossible Encounters’. Their divergent worlds are seamlessly intertwined via split-screen, providing a visual metaphor for Lacoste’s universal appeal. This campaign is a testament to Lacoste’s enduring influence, demonstrating how the brand has transcended borders and cultures over its 90-year history.