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Spring Summer 2019

Kris Van Assche 1st Berluti Campaign

Berluti’s introduces its first ad campaign under Kris Van Assche’s (I.G.  @kris_van_assche) Artistic Direction. Featuring the brand’s classic “Alessandro” oxford shoe, the campaign taps models Rodrigue Durard and Josef Ptacek at Metropolitan Management, and Ewan Murray photographed by  Jamie Hawkesworth (I.G. @jamie.hawkesworth) with styling by Mauricio Nardi (I.G. @mauricionardi) under the creative direction of the Belgian designer taping M/M Paris (I.G. @mmparisdotcom) to create a new logo based on the letters carved into a wooden shoe tree by the brand’s founder Alessandro Berluti, dating back to 1895, the year he established himself as a shoemaker.

“For this first campaign, I wanted to create an image rooted in the maison’s origins and emboss it with my vision… See you in January,”  Kris Van Assche

Kris Van Assche 1st Berluti Campaign Kris Van Assche 1st Berluti Campaign Vanity Teen Menswear & new faces magazine Kris Van Assche 1st Berluti Campaign Kris Van Assche 1st Berluti Campaign Vanity Teen Menswear & new faces magazine

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