KENZO has officially announced that VERNON (Choi Hansol), a member of the K-pop boy band SEVENTEEN, is set to become the brand’s first Global Brand Ambassador. VERNON will make his debut in this new role at KENZO’s Spring/Summer 2024 fashion show during Paris Fashion Week on June 23, 2023.
Collaborating with the Entertainment Industry
The rising 25-year-old K-pop star will partner with KENZO’s Artistic Director, NIGO, to build a brand universe closely connected with the international entertainment industry and extend its influence. As part of his ambassadorship, VERNON will feature in numerous KENZO advertising campaigns, including the brand’s clothing and sneaker collections.
Embracing New Opportunities with KENZO
Speaking of this appointment, KENZO’s Artistic Director NIGO expressed his excitement, saying: “We are thrilled to welcome VERNON to the KENZO family, and I am very excited about his arrival.” VERNON also conveyed his enthusiasm: “I feel deeply honored to be part of the KENZO global brand as an ambassador. I look forward to exploring together with KENZO in this collaboration and showing a new side of me to fans and friends worldwide.”
A New Era for KENZO
This appointment heralds a new era for KENZO, merging the worlds of high fashion and international music to reach new heights. Stay tuned as KENZO and VERNON set out on this exciting journey, promising a fresh fusion of style, music, and global influence.