A Grand Italian Affair
A deepening romance between JW Anderson and Italy is evident as the renowned fashion house announces the opening of its flagship store in the heart of Milan. Nestled within the prestigious shopping district of Quadrilatero, this 53-square-meter retail space is a testament to the brand’s growing affinity for Italian style and architecture.
The Store Design: A Blend of Classic and Contemporary
6a Architects, renowned for their minimalist aesthetics, have crafted two elegant, sparsely furnished rooms for this new store. The design seamlessly integrates the brand’s visual vocabulary with Milan’s high-fashion culture, offering a shopping experience that is both immersive and unique.
Signature Elements and Finishing Touches
The JW Anderson Milan flagship store stands out with its use of signature aluminum scaffolding and unique display structures. A bold red neon sign adorns the façade, welcoming fashion enthusiasts into this contemporary haven.
Inside, handmade terrazzo tile flooring and Walnut fluted panels add a touch of classic Italian elegance. The design is playfully finished with juxtaposed furnishings and decor, including images of renowned photographer Wolfgang Tillmans in the changing rooms.
JW Anderson in Milan: A New Era Begins
JW Anderson’s newest fashion destination at Via Sant’Andrea 16, 20121, is now open, marking a new chapter in the brand’s Italian journey. The Milan flagship store is a statement of the brand’s intent to continuously innovate while respecting the fashion legacy of the cities it calls home.
What is the Quadrilatero della Moda?
The Quadrilatero della Moda, or as it’s known, the “Golden Mile,” is one of the most exclusive areas in Milan, Italy. It is a haven for fashion aficionados and luxury shoppers from around the globe.
This area is often referred to as the fashion square or the fashion district of Milan due to the high concentration of world-renowned international luxury brands that have established their stores here. From haute couture to ready-to-wear, the Quadrilatero della Moda is the epicenter of Milan’s reputation as a global fashion capital.
Location: The Heart of Milan
The Quadrilatero della Moda is located in the heart of Milan, close to the Piazza Duomo. Its position in the city center makes it easily accessible and a must-visit destination for anyone exploring the city.
For an exclusive look into this stylish space, check out the gallery below.
