Known for seamlessly integrating European coastal aesthetics into his designs, Simon Porte Jacquemus, the creative force behind the fashion brand Jacquemus, has made a splash with his latest announcement. This summer, the brand is set to open a new pop-up store in the idyllic Cernobbio, on the shores of Italy’s picturesque Lake Como. This exciting venture also marks the celebration of the second installment of the Été capsule collection, bringing the essence of summer to this luxurious location.
The pop-up shop exudes a nostalgic charm through its use of antique wooden furniture and traditional Italian mosaic floors. A prominent metal sun sculpture, echoing the collection’s jewelry series, adorns the window, while the brand’s unique straw imagery is widely utilized outside. The blend of these elements with a yellow-green hue enhances the cozy, inviting ambiance of the store.
The shop will feature the Été capsule collection’s men’s and women’s prêt-à-porter, bags, hats, and other accessories. The collection will offer exclusive color schemes such as canary yellow and natural earth tones. Reportedly, the Été series will make appearances worldwide, with each city offering different selections.
The limited-time Jacquemus pop-up store is expected to remain open until October 16. Fashion enthusiasts are encouraged to pay attention to this thrilling development. Come immerse yourself in the blend of high fashion and serene landscapes at Lake Como and explore the brand’s latest collection in this charming setting.