A collection inspired by the fashion icon Iris Apfel is coming to H&M stores.
On August 29, Iris Apfel turned 100 years old and, as we reported she had exciting plans along with the Swedish brand H&M to launch a collection infused with her unique sense of style.
Apfel’s taste for color, authenticity and excess, well summed up in the frase “more is more” is an amazing source of inspiration. This collection celebrates a powerful businesswoman who always encouraged people to think of fashion as a channel of expression, game and freedom.
Ann-Sofie Johansson, creative advisor at H&M, said in a statement: “With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style,” and added “She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.”
The bold and over the top aesthetic that made Iris the icon she is today brought this capsule to life with an entertaining mix of textures, stamps, cuts and volumes, as well as a fabulous and vivid color palette with yellow, emerald green, radiant violet, turquoise and orange.
In every one of Iris’ statement looks accessorizing is key, so of course a line of jewelry and accessories has also been designed to complement the wardrobe. From earrings and necklaces to headpieces, all inspired by many themes, including plants and animals.
More so, all the materials used in the collection are recycled or have a sustainable origin, and each garment and accessory has been made with circularity in mind.
“I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field — which I love! I love doing high style at affordable prices, which H&M has mastered!” Said Apfel.
The collection will launch on hm.com and in select stores 31 March 2022. We already chose our favorite pieces!