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Gucci Lunar Year 2023 Campaign: Commemorating The Year of The Rabbit

Gucci commemorates the fast-approaching new year with its 2023 lunar year campaign, which features a capsule collection indicative of new beginnings for the year of the rabbit. The campaign film and images, captured by Max Siedentopf, featured bright, colourful fields embellished with flowers as the backdrop for the models, who appeared alongside rabbits, perfect for the campaign’s theme.

Gucci
Photo by Max Siedentopf

Exuberant hues set the tone as the House presents a special capsule collection full of playful and refined iterations of the rabbit in a campaign that anticipates Spring’s arrival.


As the dawn of the Year of the Rabbit awakens with Spring, a season of new beginnings, the House presents a capsule collection teeming with playful and refined iterations of the animal. The campaign captured by Max Siedentopf searches for the rabbit following a cast of friends into a beautiful blooming field, infusing the collection with a light and hopeful feel

-Gucci

The Gucci Lunar Year 2023 Collection

The Gucci Lunar New Year 2023 capsule collection features elevated apparel immanent of spring and new beginnings. The collection also features clothing for children, essentially smaller versions of the clothes featured in the new capsule collection.

Within the campaign, the capsule collection features clothing with colourful patterns, the “GG” motif, and bunny designs. Most notably, there are waterlily paisley-patterned blouses and skirts made of quality fabric like silk. In the men’s section, there are jackets and silk shirts adorned with bunny prints to pay homage to the year of the rabbit.

The main accessories for the capsule collection include watches and pillows with bunny designs, along with Gucci bags, such as the 1955 horse-bit, made in various colours and designs in anticipation of the spring season.

Gucci
Photo by Max Siedentopf
Gucci
Photo by Max Siedentopf
Gucci
Photo by Max Siedentopf

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