In a quite smart move, Givenchy has opened access to its New York Fashion Week Spring/Summer 2016 show for the public on Sept. 11 at 10 A.M., coinciding with the opening of the new, beautifully designed 400-square-meter store located in Madison Avenue.
This will be the very first time that Givenchy moves from Paris to present a S/S collection in the United States, as reported by Elle. In this collection, Riccardo Tisci has collaborated with his friend Marina Abramovic, a serbian performance artist based in New York.
According to WWD, Givenchy will provide nearly 820 tickets for the spectators who signed up through givenchyNYFW15.com, a block of 280 tickets for students and faculty of FIT, Parsons, Pratt Institute and the High School for Fashion Industries. The remaining 100 tickets will be for neighboring citizens living nearby, for 1200 in total.
“God gave me this beautiful karma and I was blessed in this fashion world to arrive at Givenchy”, Riccardo Tisci.
For Riccardo Tisci, the arrival to New York City represents the realization of a dream that he had for a very long time and by opening access to the general public, he pretends to be more inclusive and democratic about fashon week showings.
During this show, the general public will be seated away from fashion insiders and celebrities in a raised viewing area. “You know, fashion is amazing and very exclusive. But [I’ve long thought] one day I would love to do a show where anybody—which is the reality—could be a part of it.” he told Women’s Wear Daily.
We can’t wait for Givenchy this year. And if you’ve been lucky to get access to this show, enjoy this fantastic experience! Don’t forget to follow the hashtag #GRTnyc17 in different social networks.