Italian label GCDS, celebrated for its witty designs and effortless luxury, has unexpectedly paired up with iconic soda brand Pepsi for a one-of-a-kind collaboration. Based in Milan, GCDS imparts its rich, decadent flair to Pepsi’s emblematic color scheme, resulting in a truly unique apparel, footwear, and accessories collection.
A highlight of the collection is a long-sleeved v-neck jersey in a traditional red, white, and blue colorway, graced by Pepsi’s distinctive logo in the center. This piece perfectly exemplifies the intriguing fusion of Pepsi’s pop culture aesthetic and GCDS’s high-fashion sensibilities.
A Footwear Focus: The Morso Boot Steals the Show
Footwear emerges as a cornerstone of collaboration. GCDS’s hallmark Morso boot and heel debut in an eye-catching metallic red, white, and blue variant, adorned with a Pepsi-logo print. This dazzling reinterpretation of the Morso boot underscores the harmonious synergy of the collaboration.
The collection rounds off with a unique range of accessories, including a handbag, trucker cap, and socks. To top it all, a Pepsi can in sleek metallic black, boasting a collaborative logo and branding, adds an interesting twist to this fashion-meets-beverage collaboration.
This exclusive GCDS-Pepsi collaboration is set for release later this month at selected pop-up locations in Italy. For a detailed view of the collection, take a closer look above.