Louis Vuitton’s women’s creative director, Nicolas Ghesquière, is set to unveil his first Pre-Fall show in the heart of Seoul, South Korea. A cinematic teaser video has been released to build anticipation for the event, which will be held on the iconic Jamsugyo Bridge, overlooking the picturesque Han River.
The collaboration between Louis Vuitton and Squid Game creator, Hwang Dong-hyuk, promises an immersive set that brings fashion and storytelling together. As the video’s narrator states, “Seoul is a vibrant city that is constantly changing… Jamsugyo Bridge symbolizes the harmony where nature and city coexist as one.” This unique location sets the stage for a fashion festival like no other.
Louis Vuitton worked closely with the Seoul Metropolitan City and Korea Tourism Organization to make this event a reality. They also partnered with French artist Philippe Parreno and invited 100 local fashion students to attend the show, ensuring an unforgettable experience for all.
Don’t miss the Louis Vuitton Women’s Pre-Fall Show 2023, starting on Saturday, 29th April at 12 p.m. BST (7 a.m. ET). Catch the live coverage on LV’s Instagram and website, and prepare to pre-order exclusive pieces from the collection on louisvuitton.com starting May 5, before the official launch on May 19. Stay tuned for this groundbreaking fusion of fashion, art, and storytelling!