How fashion brands turned all collections and initiatives supoorting the LGBTQ community.
Despite the fact that every year brands celebrate Pride month, turning their collections with their Pride-theme and colors, this year, Pride Month has united and added new brands to this important movement. Taking initiatives beyond the usual rainbow merchandise and making a big difference by changing his speech in front of the public that demands this visibility and importance as it should have it all around the world.
Pride Month, before becoming a celebration, started as a protest. In 1969, marks the start of the Stonewall riots, which were a series of spontaneous demonstrations by members of the gay community in response to a police raid that began in the early morning hours of June 28, at the Stonewall Inn in the Greenwich Village neighborhood of Manhattan, New York City, that served as a safe haven for the city’s gay, lesbian and transgender community
Gratefully, the LGBTQ community has achieved acceptance creating a massive support from certain sectors, since pride celebrations were originally a strongly political protest when tolerance still hadn’t been won, even in these current days, tolerance is something that we still have to work on.
Further, fashion brands have shown their support, by making collaborations and collections, wether for awareness, charitable causes or merchendising refferd to LGBTQ community, joining each other, and making history.
As a part of the Balenciaga´s Pre-Fall 2021 collection, the brand is celebrating through a collection of vibrant hoodies, hats, and undergarments, donating 15% of all sales, to the Trevor Project, a nonprofit that provides valuable resources to young people nationwide who may not have anywhere else to turn for help and appeal to suicide.
Just like Balenciaga, Savage x Fenty has joined to celebrate Pride Month with his first collection about that movement, with colourful new pieces, showing diversity and key figures in the LGBTQ community. The capsule includes a surprising range of garments, including lacy bras, neon smoking jackets, crotchless panties, Savage-branded jockstraps, and even a multi-colored kitty whip, with new faces like model Gigi Goode from RuPaul’s Drag race, Zachary Tye Richardson, Jeslene Whiterose, and others, available in sizes ranking from XS to 3X. Donating charities to GLAAD, The Audre Lorde Project, The Carribean Equality Project, INC., TransLatin@ Coalition, and the Trans Wellness Center. The new campaign is joyful, bold, devious, and purposefully indulgent. For Savage X, sexuality and love is worth celebrating every day.
The brand Coach has not left this celebration behind, with the “We C You” Pride campaign. The Coach Foundation has committed to making donations to the Hetrick-Martin Institute, GLSEN, and the Albert Kennedy Trust in support this year, and is encouraging us all to wear our love and inclusivity on our sleeves with its first-ever full, cross-category range designed to be gender inclusive with the Rainbow Cs splashed all across a new bucket hat, backpack and belt bag, t-shirts, and more.
The Fashion Industry is making history by joining and celebrating making visible that this month has something special and full of colours.