The highly anticipated Balenciaga Spring/Summer 2024 fashion show is set to make its digital debut. Despite the absence of an offline event, notable individuals have recently unveiled the exclusive invitations they received. Balenciaga’s commitment to tradition is evident in these special “retro” invitations. Enclosed in a box, the invitation takes the form of a brass key, reminiscent of a traditional hotel access card. The brass key features the iconic “double B” logo, embossed to perfection, with details of the grand show elegantly displayed on the accompanying label. With this nostalgic invitation, Balenciaga hints at the continuation of their signature “classic” image, known for its emphasis on tailoring. Let’s eagerly anticipate what lies ahead for Balenciaga’s transformative vision.



