We had the opportunity of interviewing the team behind Bobblehaus @bobblehaus, a brand created as a community, gathering contributors from all over the world. It was launched not so long ago, back in May 2020 but as they told us, the community was starting to be built in November 2019.
We pride ourselves in making Bobblehaus a community-led digital, and retail space for the global Gen Z to express themselves and their inner absurdities.
Born as a genderless clothing brand, it started very spontanoiusly by a friend meeting, who came together thanks to their gen Z commonalities, and their Asian-American women identities.
They claim to be a “genderless brand, dedicated to expressing our inner absurdities” and we were really curious about how that particular philosophy came to life, and we absolutely adore their response, adding at the end of this question: “You have to be crazy in order to live in this crazy world, so we created Bobblehaus to embody our freedom of thought and our creative spirit.”
We feel our generation is crazy and absurd. And we love it. We’re outspoken, loud, unique, driven, and entrepreneurial individuals who have been given a world that is falling apart. We wrestle with our emotions and thoughts around the global pandemic, global warming, political, and economic turbulences, just to name a few.
These are only a few words of the whole interview, and they told us the true meaning of the brand, which honestly is incredible not only because of their designs but also because they promote really good ideas and thoughts and contribute to make the earth a better place.
Q: How did the brand start?
A: We officially launched Bobblehaus’s fashion label online in May 2020, but we actually started to build the community in November 2019. We gathered contributors with various life experiences, and perspectives all over the world to contribute to the blog side of Bobblehaus. Our contributors hail from London to Amsterdam, from Jakarta to Singapore, from New York to San Francisco. We pride ourselves in making Bobblehaus a community-led digital, and retail space for the global Gen Z to express themselves and their inner absurdities. A few years ago, we met through mutual friends and immediately bonded over our love for genderless clothing, our gen Z commonalities, and our Asian-American women identities. After 2 drinks, I asked Abi to be my co-founder. And a year later, Bobblehaus was born.
Q: In your website, you say that Bobblehaus is a “genderless brand, dedicated to expressing our inner absurdities” How did that concept come to mind and why made you start a business under this concept?
A: Both of us consider ourselves more as Gen Z’ers rather than millennials. We feel our generation is crazy and absurd. And we love it. We’re outspoken, loud, unique, driven, and entrepreneurial individuals who have been given a world that is falling apart. We wrestle with our emotions and thoughts around the global pandemic, global warming, political, and economic turbulences, just to name a few. You have to be crazy in order to live in this crazy world, so we created Bobblehaus to embody our freedom of thought and our creative spirit. We use vibrant colors, are sustainable, and we hope to create the uniform of the future generation.
Q: Why is it important treating your brand like a community?
A: It’s important to treat a brand as a community because, as a community, Bobblehaus is dynamic and thoughtful. It is more than just a brand. For us, clothing is more than just fabric on a rack. When we wear something, we are categorizing ourselves, we’re making a statement about ourselves, whether it is intentional or not. We believe that people want to buy items from brands they love and support. Part of that support is greater than financial, it’s emotions. What Bobblehaus stands for, is what we stand for. Bobblehaus’ brand voice, is our voice.
Q: Which is the best feature of your brand as a whole?
A: We challenge ourselves to innovate and improve with every project and every collection. Bobblehaus is created to break the big 3 fashion rules: 1. We’re genderless, 2. We’re seasonless, and 3. we only use deadstock fabrics available to us, so we don’t bring any waste into this world. Beyond that, the majority of the fabric we use is either high quality certified recycled cotton mix or certified TENCEL (made from sustainably sourced wood chips).
Q: Do you have any upcoming collections or projects?
A: Yes. In November, we’re launching an exclusive collaboration with Audrey Nuna, a 21-year-old up-and-coming South Korean American R&B artist. And in December and February, there are two more national projects/collections/collaborations. Stay tuned.
Q: How do you think your brand contributes to changing the world?
A: We hold our principle “giving what we take” close and dear, so with every item purchased we donate to plant 10 trees around the world. As of September 2020, we have planted 200 trees in Australia and 1500 trees in California to combat the wildfires. We hope that by working together with other artists, creatives, designers and retailers/brands, we will double or even triple the environmental impact.
Additionally, through our BobbleBlogs, we are creating a community of tastemakers, innovators, artists, and all types of creatives. We are both Chinese-American women, and our commonality as co-founders lies within growing up with multicultural identities. Chinese and American, not one over the other, the “ying” and the “yang ‘’, that extends from ethnicity to personal style, to the music we listen to, to our favorite artists. We both grew up without a distinct Chinese AND American community. We were both born in China but grew up in the US. The fusion of both cultures was not there where we both grew up, Colorado and Missouri, respectively.
By combining our heritage with: suiting and streetwear, menswear and womenswear, BOBBLEHAUS encourages the whole world to see the beauty in opposites. From multicultural to multisensory. We want to build the community we craved for at a younger age and still crave now.
Exclusive interview for Vanity Teen online!