Starring Academy Award winner Rami Malek, actress Maisie Williams, and musicians Troye Sivan, Jackson Wang, and Willow Smith, the French luxury brand presents the campaign for the Pasha Watch. Lensed by Craig McDean, it is meant to celebrate diversity featuring the five personalities mentioned above who have disparate backgrounds and stories.
“These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents, and generosity.”said Arnaud Carrez, the marketing and communications director of Cartier International.
The Pasha watch by Cartier is a waterproof sport watch released in the 1980s and only the latest model “Miss Pasha” was being produced. However, Cartier has now improved the original Pasha’s design with gold and stainless steel and thirteen different designs with unique characteristics and upgrades such as a vibrant diamond-set, and skeleton movement versions.
Posing around a circle installation with an inner square mirroring the Pasha timepiece, the new ambassadors show their best faces for this ellegant black and white campaing.
“Who I am is very closely linked to what I make. I’m just saying exactly what I want to say and exactly how I want to say it. It’s a little terrifying but also really exhilarating. I’m really pushing myself to explore the edges of my creative pursuits,”says Troye Sivan.
“There’s no final destination in life, but every step towards your goal, every chapter in your history, is a big-time for me. Just trust yourself and write your own history,”says Wang.
“You always have to bite off more than you can chew to evolve as a person and especially as an artist, and prove to yourself that you can do this and that you can expand,”says Smith.
These incredible pieces will be available in September at Cartier boutiques and online at Cartier.com.