The Italian brand of the OTB group, Diesel is launching into the metaverse. it will create a platform dedicated to the virtual world called D:verse, where the public will be able to buy nonfungible tokens (NFT), digital assets that are counterfeit-proof, certified as unique and non-exchangeable in the virtual world thanks to the blockchain process, as well as real clothes.
Karl Lagerfeld, Adidas, and Prada are among those getting into the NFT game.
This was the message that the brand released announcing the launch on its official IG account
The public sale will start tomorrow, March 12, at 6 pm CET.
The first one-of-a-kind NFT showpiece from the #DieselFW22 runway show will be available via auction, taking place tomorrow on @rarible.