Someone asked for a Y2K revival? Because social media sensation and fashionista Devon Lee Carlson and Marc Jacobs delivered.
Co-founder and designer of Wildflower Cases, Devon Lee Carlson joined Marc Jacobs to release a capsule collection. In this line we can find a selection of garments and accessories, all of them inspired by the nostalgia of Devon’s life. Launching on August 3rd, the collection’s arrival was the same day as the It Girl’s birthday. This 7-piece capsule is full of fun graphics and saturated colors, and it includes a mix of ready-to-wear pieces and accessories.
The capsule comprises items such as an oversized t-shirt with large Marc Jacobs branding, a baby tee and shorts set, a slip dress with lace, and a cropped hoodie and low-rise sweatpants matching tracksuit, featuring a fun illustration of her adorable dog, Martin, who was featured on the photoshoot conducted by photographer Conor Cunningham as well.
For the accessories, they both recreated an old handbag that Carlson found in her own closet, and that is suited to become a fan favorite. This handbag design has the typical 00s small body and it’s available in both hot pink or black leather. The special trait? The handbag strap is detachable, becoming an alphabet charm necklace that reads Marc Jacobs in solid, bright contrasting colors.
This is not the first time Carlson works with brands and designers. Over the course of her career, she has modeled for Louis Vuitton and Realisation Par as well as posting ads for Burberry. Also, she has already participated in a collection with Marc Jacobs. We are talking about the small collab in 2020 for which the brand enlisted Devon Lee Carlson and her boyfriend, musician Jesse Rutherford, for the first design they released for their “lovers collection” line of t-shirts. The couple, one of the most stylish on social media, proved their influential power as the tee sold out immediately.
The Marc Jacobs team referred to their past collaboration in a press release: “Having successfully partnered with her in the past on a limited-edition t-shirt, it was only natural for this relationship to evolve into a capsule collection designed to appeal to and flatter the range of young people in her audience.” They also stated: “Devon’s innate sense of style, creativity, and youthful spirit have made her a close friend and muse in the world of Marc Jacobs”
In fact, Devon Lee Carlson, trendsetter, model and entrepreneur, has a special way to inspire through social media and stand out amongst many other influencers. She has an effortless aesthetic and a special ability to create fresh looks (many of them including clothing bought second-hand), and she doesn’t refrain from being authentic, posting unedited photos, outfit pics, and daily life activities.
“Marc is a true fashion icon & inspiration to me.” Said Devon Lee. “All of the pieces in this collaboration were designed to be worn in any setting, at home with slippers or out on the town with your most fun heels. Getting to design this collaboration has been such an honor & a dream that I’m just waiting to wake up from!”