DAVID NAMAN’s Spring/Summer Seventeen collections personifies a soft young demure — just like a fleur-de-lis, Italy’s national flower and home to David Naman.

Playing with the idea of rural urbanity, laid-back suits and crinkled casual blazers, a trend of the 70s is luring itself back onto the runways and streets. Something Johnny Boy from Mean Streets would wear, but also the boy next door — its the middle man between cool and geek, confident yet awkward, but overall seasonless style. Made with Italian dexterity highlights the youthfulness of the brand — coming in tender autumnal colours varying between a romantic maroon, cloudy violet, rustic gold and charcoal grey.

Introducing a bucolic city style in lightweight jackets, extra fine knits, printed bombers and newsboy shorts. Floral printed bowling shirts and geometrical shapes with chino-like trousers giving it that gentle summer movement. Massimiliano Bomba captures that essence in a short-film based on the collection with Timur Muharemovic; resembling a countryside innocence with his sun-set brown hair.

Through its classic tailoring and youthful clientele — the David Naman brand is the new classic.

The David Naman collection is available from January 23rd online and in-stores.

Photo by Andrea Gandini www.andreagandini.com IG: www.instagram.com/andreaegandini/

Model Timur @ I LOVE models –  IG: https://www.instagram.com/timurmedt/

Stylist by Mauro Biasiotto www.maurobiasiotto.tumblr.com IG: www.instagram.com/maurobiasiotto/

Grooming by Serena Congiu – http://serenacongiu-mua.tumblr.com/ IG: www.instagram.com/serenacongiu_mua/

Videomaker by Massimiliano Bomba http://www.massimilianobomba.com/ IG: https://www.instagram.com/massimiliano_bomba/reaegandini/