The decision marks Crystal Palace as the first club in the league to have a leader overseeing clothing collections and fashion collaborations.
Kenny Annan-Jonathan, a Premier League Pioneer
Crystal Palace has made history by appointing Kenny Annan-Jonathan as its creative director in the Premier League. This marks a milestone as it becomes the first football club in the league to have a leader overseeing clothing collections and fashion collaborations.
A Background of Experience in Fashion and Design
Born in South London, Kenny Annan-Jonathan brings with him extensive experience in the world of fashion and design. In 2019, he founded his sports marketing agency named The MailRoom. Through this agency, he has worked with world-renowned brands and successfully managed partnerships for prominent athletes such as Wilfried Zaha, Michail Antonio, Olympic bronze medalist boxer Joshua Buatsi, and Team GB’s standout sprinter, Daryll Neita.
The First Project and Ambitious Plans
According to Business of Fashion, Annan-Jonathan’s first project in his new role will be launching Crystal Palace’s Fall/Winter 2023 collection. Additionally, he has ambitious plans to create products that go beyond typical sports team merchandise, with the intention of expanding the club’s fan base.
Following in the Footsteps of Other Teams
Crystal Palace is following in the footsteps of lesser-known teams, like Parisian football club Red Star. The latter has reached a global audience through innovative collaborations and shirt designs under the creative direction of their former Manchester United player, David Bellion.