CHANEL Goes East with Cruise 2024 Collection
CHANEL is heading to Shenzhen, China, with its much-lauded Cruise 2024 collection on November 2nd. This high-energy collection, initially launched in Los Angeles, California, was crafted under the artful eye of Creative Director Virginie Viard, embodying fiery sunsets and vibrant hues.
CHANEL’s Triumphant Return to China’s Fashion Stage
Marking its first large-scale event in China after a considerable hiatus, CHANEL’s decision underlines its commitment to connecting with its Asian clientele. Shenzhen revered as China’s hub for design, innovation, and advanced technology, is an open gateway to the world and a beacon for creativity and the future, making it a fitting addition to CHANEL’s cruise show circuit.
A New Dawn for Fashion Brands in China
With China’s doors gradually reopening, more fashion brands are redirecting their focus toward this significant market. CHANEL joins the ranks of luxury labels like PRADA and LOUIS VUITTON who have previously hosted runway shows on Chinese soil. This shift underscores the growing influence of China in the global fashion arena.