Bottega Veneta doesn’t usually do things by the book. Now, under its new creative director, Matthieu Blazy @matthieu_blazy, following the sudden departure of Daniel Lee in November, Bottega is continuing its alternative trend for the upcoming Chinese Lunar New Year by taking over part of the Great Wall of China.
A “Happy New Year” message will adorn the Great Wall on a digital screen, displayed in shades of Bottega green and tangerine, a symbol of good luck in Mandarin.
