Propelled by the unstoppable momentum of the Born Pink World Tour, globally-acclaimed K-Pop sensation BLACKPINK is setting a new industry standard. In their latest move to bring fans closer to the action, the group is teaming up with renowned Japanese graphic artist, VERDY, to craft a unique, immersive pop-up experience – the Born Pink Pop-Up.
After stealing the spotlight in London in June, BLACKPINK is now headed for the City that Never Sleeps – New York. The Big Apple will be the next host of the highly-anticipated Born Pink Pop-Up, a tantalizing extension of the Born Pink World Tour.
The Born Pink Pop-Up promises to open a new window into the Born Pink world, gifting fans a multidimensional experience unlike any other. Visitors will get a chance to explore a collection of limited-edition merchandise crafted by the masterful VERDY, featuring an array of items such as hoodies, caps, t-shirts, and a range of exclusive, high-quality accessories. In addition, the pop-up will unveil a selection of designs dedicated specifically to the city of New York.
Sponsored by American Express, the Born Pink Pop-Up aims to bring further privileges to AmEx card members. These cardholders will be offered early access to this unique experience and an exclusive chance to purchase an additional VERDY-designed t-shirt.
The Born Pink Pop-Up is set to spring up in Chelsea, a pulsing heart of New York City, at 541 W. 25th St., from August 9 to August 12. Operating hours during the weekdays will be from 1 p.m. ET to 9 p.m. ET, while the weekend will see an extended schedule. On August 11, Friday, fans can pop in from 11 a.m. ET to 9 p.m. ET and on August 12, Saturday, from 11 a.m. ET to 7 p.m. ET.