Marc Jacobs (I.G. @marcjacobs) unveiled in August “The Color Collection”, a proposal bathed in the shades of the season in which to relegate to hedonism and daydreaming. Now, Canadian artist Gab Bois (I.G @gabbois) has artistically reimagined that collection through her visual language that alters the usual perception of things.
The creative artist, known for decontextualizing everyday objects to give them a new life, has been the interpreter of this photographic and sculptural series. The aesthetic beauty of Gab Bois thus elevates the work focused on a series of redesigned pieces of Marc Jacobs’ summer proposal. Now the accessories and garments are inspired by nature to come back into existence in a new fantasy mode. However, respecting the logomania codes and the attraction to color that has guided Marc Jacobs in THE COLOR COLLECTION.
The artist’s vision is projected for the occasion on the iconic bag “THE TOTE BAG”, now borned from flowers, while the cap transforms into a cactus. In this same subversive micro-universe, there also coexist shorts made with vegetables or a T-shirt camouflaged with grass. Although the most appetizing part here is undoubtedly the striped t-shirt turned into a cake or the crop top knitted with jelly beans.
Gab returns in this collaboration to experiment with that disruptive interaction between food and fashion, inviting to confusion, to open our eyes and minds to the endless possibilities offered by the objects that surrounds us, transforming the ordinary into something extraordinary. Because that’s what art is all about,
Text by Laura Pérez