DIESEL LIBRARY the new denim line is designed to minimize the burden on the environment, regardless of gender, combining DIESEL’s denim expertise with innovative technologies for a better future, limiting the use of water and chemicals by using responsibly sourced cotton and environmentally friendly materials.
Diesel Library replaces pumice stone, ozone and nebulizers processing, and the use of mineral dyes.
In this campaign, the actor and singer Aron Piper, the model Ella Snyder, the founder of DIESEL and president of the OTB Group, Renzo Rosso, etc., are the main protagonists.
DIESEL’s irreverent attitude and irony are represented through a collage in which subjects wearing DIESEL LIBRARY denim are superimposed on top of each other.
Take a look at the video and the images below