When Angelina Jolie unveiled her newest venture, Atelier Jolie, on Instagram, one might have mistaken it for the latest eco-friendly eatery in London’s hip northeast. However, the UN ambassador and tireless advocate for displaced refugees has loftier aspirations for her project. Atelier Jolie seeks to establish a creative junction that connects fashion enthusiasts, expert tailors, pattern makers, and artisans across the globe.
Fashion with a Mission: Unleashing Creativity, Advocating Equality
At its heart, Atelier Jolie is a custom-oriented fashion brand, a platform that enables customers to tap into their own creativity. The brand strives to bridge the gap between consumers and craftspeople from marginalized communities, allowing fashion lovers to take the driver’s seat in design while offering refugees opportunities for apprenticeships and fair pay.
Sustainable Fashion: From Leftovers to Legacy
Furthermore, Atelier Jolie is committed to sustainable practices. The brand pledges to source exclusively from high-quality vintage material and unused fabric, transforming remnants into long-lasting, personalized heirloom pieces that carry a unique meaning for their owners.
Building a Global Community of Inspiration and Creativity
“We aspire to create a community that inspires creativity, irrespective of socioeconomic background,” Jolie emphasized. By collaborating with artisans and creators globally, Atelier Jolie aims to showcase the cultural richness of these communities while fostering their own business growth. With Atelier Jolie, Angelina Jolie isn’t just launching a fashion brand; she’s crafting a movement, one stitch at a time.