AMBUSH launches a capsule collection with Nike, which is inspired by basketball, more precisely by the NBA, and the creative mind of Yoon, the founder of Ambush. This collection uses mainly the color range of the NBA teams Los Angeles Lakers and the Brooklyn Nets, both influenced by urban culture, but focusing on the 90’s female urban style.
The project began with a conversation about making women feel proud to represent their favorite teams. We were considering how to balance the culture of the sport without losing style.”
Says YOON
Complementing the apparel is the AMBUSH approach to the iconic Nike Dunk. Channeling Japanese bike, car and truck culture, the shoe is given an elongated and heightened form, with Swooshes extending beyond the heel-like bike pipes.
The Nike x AMBUSH NBA Collection releases globally on December 11.
