The Comeback of the 70s Retro Vibe
The 70s are back in style, and it’s more vibrant than ever. This season, adidas Originals is launching its new Retro Adicolor 70s collection, drawing inspiration from the decade when Adicolor was born. The 70s were a simpler time, an era when people’s interactions were not shaped by the internet and electronic gadgets but through face-to-face communication within neighborhoods and local communities. This notion of community has made a comeback in recent years, particularly resonating with Generation Z, who desire deeper connections with those around them. All the while, they underscore their diverse personalities and attitudes, leading to the revival of retro fashion popularity.



Adicolor’s 70s Retro Fashion: A Walk Down Memory Lane
Eager to “re-emerge” with 70s retro fashion, Adicolor is taking us on a nostalgic journey. From knitwear, bell sleeves, and wide-legged pants to oversized necklines, the brand endeavors to revive iconic 70s fashion pieces in this collection. Paying homage to the iconic archival products of the 70s, from 1972 Olympic tracksuits to vintage prints, the collection features oversized silhouettes and refined details tailored to meet the modern aesthetics of Gen Z. As for footwear, the Gazelle and Trepido 2 have become classic options in line with the retro aesthetic.
Captivating Color Palette: The Hallmark of Adicolor and 70s Fashion
Color is a pivotal aspect of fashion elements and the Adicolor series in the 70s. Highly saturated hues like blue, green, and pink are used as the palette, combined with the iconic trefoil logo and the details of the three stripes, bringing a burst of vitality to the spring and summer. What a bright and dynamic styling choice!
The Adidas Originals Retro Adicolor 70s Collection: Now Available
The Adidas Originals Retro Adicolor 70s collection is now available for purchase. Get information about online and offline sales through the official Adidas channels. This vibrant and creative collection is a testament to Adidas’ commitment to blending nostalgia with modern design, making it a must-have for those looking to add a touch of retro flair to their wardrobe.








