The Alliance between adidas Originals and BLACKPINK: Creating a Universe of Retro Music and Style
“Home of Classics”: An Advertising Blockbuster that Awakens Nostalgia
Adidas Originals joins forces with the successful K-Pop group, BLACKPINK, to bring us the advertising campaign “Home of Classics.” This collaboration aims to celebrate the iconic silhouettes of the Superstar and Forum sneakers, pushing cultural boundaries and reinventing their influence in the pop world.
The campaign unfolds in two distinct chapters:
- Chapter 1: A Journey to the ’90s Musical Space
- Chapter 2: The Presentation of the Brand’s Classics by BLACKPINK Members
A Nostalgic Encounter with the ’90s
The first chapter of the “Home of Classics” campaign transports us to the musical space of the ’90s, evoking a sense of nostalgia and retro style. JISOO, JENNIE, ROSÉ, and LISA, the talented members of BLACKPINK, showcase adidas Originals’ classics in a relaxed and realistic setting through various activities such as games, photos, guitar playing, and interactions with cats.
Stay tuned for the launch of the “Home of Classics” products represented by BLACKPINK on the official adidas platform. Keep an eye out for the official release information.