This year’s Gucci Gift campaign is centred on the wonders of travel. In a short campaign film shot by Jordan Hemingway, a collection of strangers on a luxury locomotive are travelling to an unknown destination draped in Gucci attire, with one thing holding them together—the peaceful moments of travel and the beauty of a journey that is often taken for granted. The campaign has ensembles envisioned by creative director Alessandro Michele, with photographs taken by Carlijn Jacobs.
Gifts for the season, as shown in the campaign video, include travel attire such as handbags and suitcases with a red and green stripe and a repeating GG monogram from the Gucci Valigeria Collection. As well as elegant ensembles derived from the Gucci Cosmogonie Collection. Finer and more subtle pieces that steal the spotlight as part of the collection are accessories such as glimmering jewellery. Moreover, there are features of items from the Gucci Pet Collection with adornments such as Gucci pillows as homeware accessories.
Check out the campaign on Gucci’s website!