JW Anderson and UGG unveil their new collaboration with an intimate campaign starring Kaia Gerber and Dev Hynes, photographed by Tanya and Zhenya Posternak, where contemporary design meets everyday comfort.
UGG joins forces with JW Anderson in a collaboration that reinterprets the Californian brand’s iconic designs through the Northern Irish designer’s distinctive creative vision. At the heart of the capsule collection is a hybrid silhouette that combines the classic loafer, enhanced with box stitching, with UGG’s signature comfort and warmth. Personally selected by Jonathan Anderson, the colour palette ranges from Chestnut and Khaki to Orange.
To bring the collaboration to life, JW Anderson unveils a new campaign starring Kaia Gerber, the American model and actress and daughter of supermodel Cindy Crawford, alongside Dev Hynes, the British musician, composer and producer also known as Blood Orange. Photographed by Tanya and Zhenya Posternak, the two appear in a series of intimate portraits set within a domestic environment.
Reflecting JW Anderson’s longstanding approach to bringing together talents from different creative disciplines, the campaign unites two figures whose careers span fashion, music and acting, transforming everyday interiors into the setting for a spontaneous and personal visual narrative.
Captured in familiar moments and intimate surroundings, Kaia Gerber and Dev Hynes wear selected pieces from Jonathan Anderson’s latest collection for his eponymous label, including argyle knitwear, leather jackets and the brand’s signature twisted jeans.
Moving away from traditional fashion campaign settings, the imagery explores the relationship between personal style and everyday life, highlighting the versatility of the collaboration and the meeting of JW Anderson’s contemporary aesthetic with UGG’s signature sense of comfort.
