Amid quiet countryside landscapes, blooming flowers, and timeless rural scenes, CELINE Printemps 2027 rediscovers the natural beauty of elegance. Through Zoë Ghertner’s photography and Pantera’s films, the campaign captures a world where luxury escapes the city, embracing the raw charm of nature and the effortless poetry of country life.
The CELINE Printemps 2027 campaign marks another chapter in the creative identity that Michael Rider is shaping for the French fashion house. Going beyond the simple presentation of the collection, the campaign creates a visual world defined by nature, spontaneity, elegance, and personal freedom.
Moving away from the traditional urban and architectural settings of fashion, CELINE immerses itself in a rural landscape, evoking an almost primal connection to nature. In this setting, the clothes do not appear to be worn simply to be displayed, but become an integral part of the protagonists’ lives. They feel lived-in, effortless, and naturally embedded in an environment that retains its authenticity, far removed from artificial settings.
The campaign is photographed by Zoë Ghertner, a New York-born photographer whose visual language embraces a natural, understated beauty, moving away from the polished perfection of traditional fashion advertising. Her approach, characterized by a particular sensitivity to light, textures, and the spontaneity of her subjects, reinforces the sense of intimacy and authenticity that runs throughout the campaign.
The visual narrative extends to three fashion films created by Pantera, each characterized by a distinct cinematic language. The first portrays a woman aboard a gondola, surrounded by the stillness of a lake. A gradual zoom-out moves the viewer’s gaze away from the subject, slowly revealing the surrounding landscape. The second film features an extremely fast-paced, fragmented editing style, composed of a rapid succession of very short sequences, including shots entirely focused on flowers. The third, shot in black and white, depicts a man washing a horse, transforming a simple gesture into a moment of striking visual intensity.
Through Ghertner’s photography and Pantera’s films, CELINE creates a narrative in which fashion intertwines with nature and the gestures of everyday life. Luxury moves away from its traditionally formal and distant image, taking on a more intimate, free, and spontaneous character, while preserving the elegance that defines the maison’s identity.
