One cast. Five cities. Infinite perspectives.
For Diesel FW26, the campaign leaves the studio behind and lets the world take over.
Created by creative director Glenn Martens and art director Christopher Simmonds, photographed by Verity Smiley-Jones, the campaign sends life-sized cardboard cutouts of Diesel models from London to Shanghai, Cairo, Rio de Janeiro, and New Delhi: where local photographers place them back into the real world, surrounded by people, streets, markets, rooftops, beaches, and unexpected encounters.
The cast stays the same. Everything else changes.
From Piccadilly Circus to Ipanema, each city brings its own energy and point of view, turning the FW26 collection into a constantly evolving conversation between fashion and community.
Along the way, new-season pieces take the spotlight, including the D-ONE bag, the slouchy leather silhouette designed to move with you, alongside statement denim, sculptural knits, sharp accessories, and Diesel’s unmistakable attitude.
Same faces. Different worlds. That’s Diesel.
