After days of melting on the streets of Paris, we finally made it to the beach. At least mentally.
Anthony Pomes took us behind the scenes of Lazoschmidl’s Spring/Summer 2027 presentation, where the mood shifted from fashion week survival to seaside daydream. Consider this the closest thing to a vacation we’ll get this season.
For Spring/Summer 2027, Lazoschmidl turns domestic life into fashion’s most seductive stage. Inspired by the eccentric charm of Grace and Frankie, daytime soap operas, and the peculiar ritual of answering the door half-dressed, the collection celebrates those in-between moments where performance feels most authentic.
Because even at home, we’re always playing a role.
The Swedish duo continues its ongoing exploration of self-image, expanding on previous presentations that questioned the act of looking and being looked at—including the unforgettable performance in which guests watched models changing in real time. This season, the performance becomes quieter but no less intimate.
Leopard-print interiors become a state of mind. Tiny Speedos flirt shamelessly with oversized knitwear. Vintage clichés are stripped of nostalgia and reborn as contemporary loungewear, blurring the boundaries between pajamas, party clothes and everyday uniforms.
Lazoschmidl understands something fashion often forgets: confidence doesn’t begin outside the front door. Sometimes the hottest outfit is the one you wear while making coffee, watering your plants or pretending you weren’t expecting company.
Home isn’t where you hide.
It’s where the show begins.
