For Pre-Fall 2026, Casablanca turns toward Egypt, unfolding a collection shaped by layered history, cinematic imagination, and the brand’s increasingly expansive visual language.
Captured by Per Appelgren through digital virtual production, the campaign constructs a suspended world between reality and fiction: the White Desert reimagined as a sculptural, almost extraterrestrial terrain, where monolithic forms rise from the sand and constellations cut through a deep, artificial night sky. The atmosphere shifts between the grandeur of Death on the Nile and the mythic energy of The Prince of Egypt, grounding the collection in a space where archaeology meets fantasy.
The collection itself extends Casablanca’s codes through an Egyptian lens. The house monogram is reinterpreted with references to mother-of-pearl inlays found in traditional board games, while silk shirts and jersey pieces merge hieroglyphic forms with relief-like graphics and the brand’s signature gradient palette. Emerald, terracotta, navy, and gold define a chromatic spectrum that oscillates between opulence and desert restraint.
Elsewhere, mythology and cosmology surface through crochet sets, coordinated silhouettes, and swimwear, balanced by a sense of play embedded in objects like the banana-shaped leather bag first introduced in Spring-Summer 2026. Familiar silhouettes such as the Del Mar sneaker anchor the narrative in Casablanca’s ongoing dialogue between sport and escapism.
Pre-Fall 2026 positions Egypt not as reference, but as a living narrative field—one that extends Casablanca’s world-building into new territory, where time, myth, and contemporary design blur into one continuous horizon.
