Eight figures. Eight colors. One icon: the Rainforest Next. Napapijri’s WhoAreYou? SS26 campaign is a cinematic journey through identity, instinct, and the landscapes that shape us. Each protagonist moves through ever-shifting terrains, leaving traces of choice, courage, and authenticity in their wake.
The campaign’s portraits are intimate yet epic, captured in the environments that define each life. Here, difference is celebrated. Heritage is honored. Dialogue sparks from contrast. Courage is the common thread. Napapijri doesn’t just clothe bodies—it frames character, revealing the stories written in motion, gesture, and gaze.
Among these eight voices: Vinnie Jones, a master of reinvention, and Julia Sarr-Jamois, whose editorial vision shapes worlds.
Paolo Nespoli looks back from space, a reminder that perspective is infinite and that identity knows no borders. Each figure is a lens into a different facet of human experience, together forming a constellation of possibility.
The narrative doesn’t end with the images. The Napapijri Bulletin extends the story, releasing weekly insights that unravel the dialogues, thoughts, and perspectives behind the faces. Identity becomes a living, breathing exchange—fluid, surprising, unstoppable.
And the Rainforest Next itself: reimagined for SS26 in ultralight, water-repellent, windproof fabric, with welded seams and fully packable construction. Eight colors echo the diversity of the protagonists—each hue a personal manifesto, each jacket a statement in motion.
Napapijri’s message is clear: values are not told. They are worn. They are lived. And in WhoAreYou?, identity is a journey, not a label.
