ATTREN. is more than just a fashion brand, it’s a testament to the transformative power of hope, love, and resilience. Founded by Matt and Lauren Rowley, ATTREN. was born from a journey of adversity and determination.
Creativity is at the heart of ATTREN. Every day, incredible designs and artistic expressions emerge, yet the stories behind these creations often go untold. ATTREN. aims to change that.
Inspired by bold, bright colors and the limitless potential of artistic vision, the brand is dedicated to showcasing the very best of British artistry. Through collaborations with talented artists, they provide full creative freedom to design exclusive pieces that become part of their collections.
Each collaboration highlights one artist at a time, ensuring their work receives the recognition it deserves. By sharing these stories, ATTREN. fosters a deeper appreciation for both the art and the artist behind it.
Beyond sizing and artistry, ATTREN. embraces exclusivity: once a design is gone, it’s gone. Limited-edition releases ensure that each piece remains as unique as the individual wearing it.
The brand has just dropped its limited-edition Party Tee, available now online. The ultimate statement piece for any summer party. Originally designed for DJs at ATTREN.’s launch event—featuring Artful Dodger, DJ Luck & MC Neat—the tee was such a hit that it had to become part of the collection. With the bold brand ethos, “BE BOLD. BE CONFIDENT.“, and the iconic Big Tony & Lil Flo designs on the back, this is a must-have for any wardrobe.
